This term the Year 8 scholarship group were tasked with developing an idea for a piece of Pinewood memorabilia that could be sold at the Friends of Pinewood Summer Fair on 1st July to raise money for a chosen charity.
After three weeks the four teams had developed some fantastic ideas in response to their market research, found suitable suppliers who could deliver the product in their time frame, thought up imaginative marketing campaigns and, most importantly, prepared their pitch for the Pinewood Dragons.
Having gleaned lots of ideas from recent lectures by Old Pinewoodian, Mr Tom Maurice of SunHouse Creative on marketing and Mrs Sarah Mace from Primaljoy on starting up a new business and launching products to market, the teams were eager to get their hands on the money Mr Hoyland had promised to invest. On Thursday 26th May the teams spent 15 minutes each trying to persuade the judging panel, made up of Mr Hoyland, Mrs Parr (Pinewood Marketing Officer) and Mrs Dalton (Pinewood Finance Manager) that their product was the best idea and had the potential to raise the most money for charity.
All the presentations were very impressive; the teams had researched their products thoroughly and had a good understanding of the costs involved in getting their product to market. They spoke passionately about the charities they had chosen to support and had estimated how much money they would be able to raise through the sale of their product.
After the judges had deliberated about the merits of each project, the winners were announced. Unexpectedly two projects were chosen to share the money.
The New Wave and Relay Marketing will proceed with their projects, raising money for The Rainforest Foundation UK and Brain Tumour Research Campaign respectively – products available soon!!
|Team Name||Group members||Product idea|
|Relay Marketing||Alfred Beadman, Olivia Lawson and Henry Pritchard||Pinewood sunglasses|
|The Innovators||Alexander Hankinson, Dorothy Johnstone, Henry Woods,||Pinewood phone amplifier, stand and charging point.|
|The New Wave||Henry Fitzpatrick, Imogen Mason and Tom Pritchard||Pinewood thermos cup|
|Veni, Vidi, Vendidi||Tom Gardener, Gregor Hawkes, Max Owen||Pinewood personalised onesie|